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AI PLATFORM UX
SYSTEM DESIGN
Unifying BetterUp’s multi-product experience into one cohesive platform
I led the definition of an AI-first UX framework for BetterUp’s Human Transformation Platform, establishing AI Coach as the backbone for cohesive, scalable experiences across products.
Role
Initiative
/Challenge
A fragmented multi-product experience without a unifying platform layer
As BetterUp expanded its product suite, independently built experiences created visible seams across interfaces and workflows, making it difficult for members and customers to understand how the platform worked as one.
/Solution
A modular UX system using AI Coach as the connective platform layer
I designed a modular UX framework centered on AI Coach, introducing assisted, self-guided, and hybrid entry points that connect existing capabilities into a cohesive, personalized platform experience.
/Impact
A scalable foundation for multi-product clarity and AI-led growth
Positioning AI Coach as the connective layer enabled more consistent personalization, clearer orchestration across products, and a foundation for evolving AI capabilities over time.
+124%
Member time on platform
~40%
Fewer bespoke patterns
3.2x
Faster configuration readiness
