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INTERNAL PLATFORM
Rebuilding Carrot’s admin foundation to enable 20x member growth
I rebuilt Carrot’s admin experience from the ground up, creating a scalable UX and tech foundation that streamlined operations, improved delivery speed, and enabled Carrot to support 20x more members without added cost.
Role
Initiative
/Challenge
An internal administrative platform fragmented by years of ad hoc growth
The portal’s disjointed UX and legacy structure reduced team efficiency, increased cognitive load for experts, and limited our ability to operate at the scale the business required.
/Solution
A structured, multi-phase redesign to unify and modernize the platform
We rebuilt the admin portal in strategic phases, modernizing architecture, unifying patterns, and optimizing speed to market to ensure continuous delivery with no operational gaps as the company scaled.
/Impact
Designed to scale with the business
A unified admin foundation replaced fragmented tooling, reduced operational costs, and enabled Carrot to scale support and claims operations 20x with confidence.
- 40%
Cost-to-scale ratio improvement
>$450k
Reduction in tooling costs
20x
Supported member growth
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